Client Industry: E-commerce, EdTech, B2C Services, SaaS

Business Need: Daily monitoring of digital advertising channel efficiency with fully automated reports on Marketing Spend, Conversions, Conversion Costs, and Return on Investment (ROI)

Solution: maxidtp  integrated data from Google Analytics (via BigQuery), CRM, and ERP systems, as well as an E-learning platform for EdTech, to control conversions throughout the customer journey

Timeline: One month for marketing analytics and two months for customer journey analysis

Business Impact: Optimized marketing spend by up to 50%